Star Sports network showcases the best of live sports and sports-related programmes in India. The brand is part of Star India – a fully owned subsidiary of 21st Century Fox. Star India is also the current "Team Sponsor" of the Indian Cricket Team.
Leveraging the group’s strengths in content and audience engagement, Star India has made great leaps in transforming viewers' sports consumption habits in India. The sports business has grown to eight channel properties (Star Sports 1, 2, 3, 4 and Star Sports HD1, HD2, HD3, HD4). This move was done to maximise the sporting experience and allow the network to telecast multiple sport activities, especially in the Indian sub-continent. The Star Sports channels focuses on multiple sport activities at a global level, and is the main broadcaster in India and South East Asian nations. Star Sports in Southeast Asia replaced by Fox Sports 2. The channel has been criticised regularly by its viewers for an extremely large logo on all the HD channels.
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